Marketing Campaigns at Twilio

Led the creation and execution of multiple analytics-driven campaigns and go-to-market strategies that elevated brand awareness, engagement, and purchase intent for Twilio’s Contact Center solution.

ClientTwilioYear2016-2018

360 Quarterly Planning

Exceeded quarterly pipeline goals with omni-channel promotions for Twilio's Contact Center solution.

Webinar Promotion

As part of our quarterly promotions, I rotated different activities (e.g. webinars) across our paid media channels.

Paid Social

I led 360 marketing promotion (paid, offline, social, email, etc.) for Twilio's contact center solution.

A/B Testing

I tested a series of ads to A/B test which creative would result in a higher conversion rate. This was one of the winning creatives.

Event Landing Pages

The primary landing page for SIGNAL 2017, Twilio's flagship event.

B2B Infographic

This was an interactive infographic that I promoted as part of the integrated campaign.

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