EXPERIENCE
A marketing leader with 14 years of experience in executing award-winning and analytics-driven integrated marketing strategies and campaigns to drive growth for F500 companies and start-ups across global markets.
Areas of Expertise
Branding
Build or refresh your brand. Capture your messaging and design architecture in a brand book that carries throughout your online/offline presence.
Demand Generation
Build your yearly plan to generate demand across paid and organic channels for your products and services.
Persona Development
Define your primary and secondary target audience to hone in on building the right message that sticks with your ideal customer profile (ICP).
Team Leadership
Experienced in building and attracting top talent that deliver award-winning programs and business results.
Marketing Analysis
Develop a scalable and effective way to measure and analyze marketing results that give the ability to iterate for success quickly, and provide visibility and accountability.
Omnichannel Campaign Strategy
Strategize the right channels and timing to successfully build your brand and pipeline.