Marketing at Nest

Led mission-critical projects (including OOH, TV product placement, experiential tours, and developer/energy co-marketing partnerships) while becoming one of a handful of marketers hired pre-Google and producing work featured in AdAge, Today Show, and Cult of Mac.

ClientNestYear2013-2015

Nest Fire Truck

Strategized and implemented Nest Labs’ first experiential marketing campaign in 6 cities, totaling 40+ activations, which garnered 1.5M+ impressions and 25K+ in-person engagements.

Featured in AdAge

The Nest Fire Truck promotion was covered during our partner activation with Blue Bottle Coffee in NYC.

Campaign Planning

Developed Seasonal plan for experiential program, the Nest Fire Truck.

Nest Fire Truck on Social

Led offline to digital execution.

Our Favorite Activity

As part of the Nest Fire Truck program, we would drop-off one lucky winner to school in the blue bio-diesel fire truck.

Developer Partnerships

Oversaw partner marketing relationships with industry leaders such as Mercedes, LIFX, Jawbone, IFTTT, and Logitech leading up to the launch of the Nest Partnership program to ensure brand alignment.

Partner Collateral

Worked directly with top brands to develop launch material for the Works with Nest program.

Product Placement

Targeted a small list of home-focused TV shows and sent the producers product and a personalized note with the goal of being featured on the show. As a result, Nest was featured on HGTV’s Rehab Addict.

Brand Books

Worked directly with Director of Brand to launch internal and external Brand Books for each of Nest product lines.

Energy Partners

Developed a production calendar to plan and monitor marketing assets for the co-marketing launches of 15 energy partners across the US.

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