Integrated Marketing at Seagate

Played a key leadership role in overseeing and driving all aspects of Seagate’s global programs, including demand generation campaigns, paid media, CRM lifecycle, ABM, webinars, and customer marketing that support B2B and B2C business segments.

ClientSeagate TechnologyYear2018-2023

Yearly Planning

Led yearly campaign planning for multiple business units to drive awareness and marketing influenced pipeline.

Full-Funnel Strategy

Built full-funnel customer journey mapping for B2B and B2C marketing segments. Developed frameworks for global teams to adopt.

B2C Campaigns

Responsible for all B2C campaigns, including consumer and gaming segments.

B2C Email Templates

Responsible for developing award-winning email templates for our consumer and creative professional audiences.

Lifecycle Marketing

Improved engagement and cost efficiency by developing templates for B2B and B2C emails.

Enterprise Campaigns

Led the development of new campaigns and advertising. Featured here is our Rethink Data campaign targeting our Enterprise audience.

Page Optimization

Directed new set of conversion optimized pages (mobile and web optimized) resulting in increase of on-site conversions.

Enterprise Events

Led the creation of Seagate's first ever Flagship enterprise event, Datasphere, which resulted in the first major customer wins for new enterprise products.

ABM (Account Based Marketing)

Led projects to target top 200 accounts, ultimately closing companies like Zoom, CrowdStrike, and several universities.

Customer Marketing

In addition to bringing in new customers, I built a customer marketing program to encourage advocacy.

Direct Mail

As part of our enterprise ABM campaign, I supervised a series of direct mail pieces customized for each account.

Podcasts

Built Seagate's first ever owned podcast working directly with our CIO.

Thought Leadership

Led the promotion of our thought leadership report, Rethink Data, working directly with IDC.

Solution Content

Drove new structure for Enterprise solution pages, resulting in updates across Seagate.com.

OOH Media

Managed 360 marketing campaign for new product launch, including OOH.

Like what you see?

Let's chat